That Perfect Shade

Ever been on the market for something specific — exactly how you imagined it?

Like that perfect all-rounder bag… or that water bottle that’s big enough but not too bulky. 

For me it was that perfect lipstick shade. You know the one that makes you feel like you’ve got your life together? 

After much trial (and mostly errors), I did manage to zero in on 'the one', only to discover a few months later… it’d been discontinued. 🫠 

We know there is method to this madness; often driven by assortment strategies. Example of a typical framework: 

> Core: Evergreen bestsellers (think classic white tees ).

> Seasonal/Trend: Limited-time items that ride the wave of current trends. 🍃

> Test & Learn: Experimental products to gauge consumer response.

> Elevated: Premium high margin segment to build brand desire. 💎

Maybe a "limited time only" sign at the time of purchase could be a way. 🪧

Anyway, what actually helped me find the next best shade was that brand’s online lipstick finder tool. It wasn’t just a basic try-on—it went a step further, using AI to suggest the right product based on skin undertones and texture preferences. No upload needed, and they said no data was stored.

Most finder tools can feel predictable. This one stood out (IMO) with its personalization and precision. It’s a good example of how data and tech-backed shopping UX can help consumers find options they love, even when their first choice is gone, minimizing disappointment.

And bonus.. 

This tool also had 

> Voice-guided navigation: great feature for those with visual impairments.

> Simplified UX and interface: not a lot going on, and could be helpful for neurodivergent users.

Which they could so easily highlight as #accessibility features. 💜 Because why not? Designing, especially tech, for everyone is just good sense. 

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💭 Just some conversation starters, feel free to start one up.

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