Golden Circle

Ever been mid meetings and thought.. hmm, tough crowd.

I’ve been there 🙋🏽‍♀️

My presentations would be airtight; clear on the outcomes we were working towards and how we'd be getting there. And it would work, my messages would land. But was I getting the fist bumps, the instant buy-ins, and the “let’s go” energy? Not always, no. I'd then find myself in soap-box moments where I'd be reminding my peers (and myself) why we were doing what we were doing 🎯.

'The why' needs adequate space; defining it and messaging it. Harder than I thought - a strong why takes vision, clarity, intuition, and more importantly, sharp insight 💡. It's one's purpose, there to solve a need, close a gap, or improve the status quo. It's the belief that brings people in.

💫 I recently revisited Simon Sinek’s concept of the Golden Circle, which addresses exactly this:

1️⃣ Start with why — your core belief, purpose, your reason for existing.

2️⃣ Then, the how — your plan, your way of doing things.

3️⃣ And finally, the what — the results, the product, the service.

Starting with the 'why', is starting inside out. It speaks directly to the part of the brain that feels, senses, and thereby drives behaviour. "People don't buy what you do; they buy why you do it."

🎧 Worth a listen! https://youtu.be/u4ZoJKF_VuA

💭 Sharing thoughts to spark discussions, exchange ideas — what’s your why?

🔗 My Why